IRON MAIDEN’s “Trooper” Beer Reaches One-Million Pint MarkThursday, 4th July 2013
According to Thedrinksbusiness.com, Robinsons Brewery has announced the production of the one millionth pint of IRON MAIDEN’s Trooper beer, just eight weeks after it was launched.
This equates to over 20,000 pints of the beer being drunk every day since its launch on 9 May, and the brewery said the mark had been reached six months ahead of schedule.
Robinsons’ managing director Oliver Robinson said: “We are amazed to reach this mark in such a short time, a million pints already is way ahead of all rational expectations, and are grateful for the support we have had from the retailers, MAIDEN fans, real ale enthusiasts, our distributors and the beer trade generally as they were so quick to catch on to the genuine and unique quality of this beer.
“This is a great showcase for our new brew house and demonstrates the sorts of volumes it is capable of producing. It’s very exciting to observe Trooper as it expands across Britain and then, we fully expect, internationally. It is easily the fastest selling new beer Robinsons have ever had, and quite possibly anyone else too.”
The brewery said it expected the demand for the beer to continue over the next couple of months as Trooper thanks to listings in many pub chains including Wetherspoons, Punch, Spirit and Enterprise. This all mirrors off-trade trends as the beer will be made available in more outlets due to demand.