The official video for “We Are”, which features vocals from Serj Tankian (SYSTEM OF A DOWN) and Ihsahn (EMPEROR), as well as guitar solos by Devin Townsend, can be seen below.
Composed, arranged, programmed and produced by Ray Holroyd in Vancouver, the complex international studio project was recorded in North America, England, Norway and New Zealand, then mixed by Rohan Onraet (SLIPKNOT, MACHINE HEAD) in London, and mastered by Ted Jensen (GREEN DAY, MUSE) in New York. The single also features Stefan Loh (WE CLAIMED SENTIENCE ONCE) on guitar, and additional vocals from the young up-and-coming U.K. singer Abbie Johnson.
Vancouver-based non-profit record label Revolution Harmony was launched in 2011 by Holroyd. After founding the non-profit Grade 9 Records in 2008 and growing the label over three successful years, Holroyd decided to expand upon what he had originally established as a means for his students to sell their music and donate the profits to charity, and Revolution Harmony was born. Revolution Harmony acts as a two-way channel, providing an outlet for artists to release their music worldwide and earn money from it, and providing an inlet for the label profits from that music to be redirected to charities that restore harmony between all people, animals and the environment.
The lyrical theme in “We Are” is based on the concept behind Revolution Harmony, which is essentially the belief that musical harmony has the power to inspire a revolution towards societal harmony. The single is dedicated to Nelson Mandela and the memory of Lucky Dube, regarded as South Africa’s Bob Marley, and will be released worldwide on Mandela Day (July 18), with all proceeds donated to Buskaid, a charity that provides free music lessons and instruments to children in the townships of South Africa.
For more information on Revolution Harmony, visit RevolutionHarmony.org.